The new craze in underwear design is the cosmetic package-enhancers. Few designers have seized upon this new trend with such attention to comfort and fit as Andrew Christian. While others have gone so far to insert rings into the underwear, Christian has relied smart contoured designing the give the effect of enhancement.

To celebrate the company’s triumph of record sales and critical acclaim, Andrew Christian has released the Sweetheart Underwear just in time for Valentine’s day. Even if the holiday has passed or there is no Valentine to cajole into buying them, they make a great gift to oneself anytime of the year.

Packaged in a heart-shaped tin with the trademark “anti-muffin top” waistband, the Sweetheart Underwear  enhances style as much as, well, other things, making everyday Valentine's day.

by Joel Sherman