Growth is the goal of any company, but in this current economy, most companies would be satisfied to simply break even. Turkish interiors Lazzoni have bucked the trend, finding huge success beyond their borders, throughout Europe, Africa and Australia. The secret to their success is obvious, especially when visiting their new location in the heart of New York, situated conspicuously next to design giants Bo Concept.

At a quick glance, there may not be much of a difference between the two firms, but where Lazzoni differs and thrives is in its functionality, like the sleek storage beds, and in its price point, which is much lower than its more commercial counterpart. Finely crafted with equal effort going into materials and concept, Lazzoni looks set to usher in a new Turkish empire.

by EJ Jacobs